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Beat Element



White Arrows



AJ has been touring since he was 17 in a wide variety of roles including production manager, tour manager, sound engineer and backline tech with artists such as Mura Masa, Enter Shikari, The All-American Rejects and Chipmunk. He has a passion for sharing his experience and connections to support a new generation of diverse talent into the world of touring music. AJ brings an extensive range of technical skills to 3T and his fun and quirky manner creates an engaging learning environment where students can relax, explore and excel.

Freyja Lawson
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Freyja has over 10 years experience in the live audio industry, starting out as a university student and going on to become a freelance audio engineer in 2016. Since then she has toured with artists such as David Gilmour, Pearl Jam and Deftones and most recently with Mura Masa and Yungblud. Specialising in audio, Freyja also brings a wealth of knowledge and extensive touring experience as well as her own unique perspective as an industry minority and hopes to further influence the necessary changes needed to promote diversity. She offers an attentive, supportive influence alongside a candid but fun approach to industry education.

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Fliss is a musician & live vocalist who has been performing with Mura Masa as his front woman since 2016, executing show after show with her highly adaptable vocals and mutable performance style, as well as being involved in a number of projects from songwriting collabs to singing backing vocals for different artists.

Working in the live music industry through the years, she has long wished to see more diversity and representation of the BIPOC women and non-binary individuals and other in the touring tech spaces. She contributes a support system of a safe space and encouragement along bringing her knowledge from her lens of experience in live music as a touring performer and a black woman, along with her ever growing curiosity to learn alongside with the students whilst assisting, and willingness to get involved in anyway she can to help lift up marginalised and underrepresented people into the live tech spaces.

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Hi! I’m Felicity, one of the teachers on the 3T course. I’ve worked as a tour manager for almost 10 years, working mainly in rock and jazz.

Teaching on the 3T course is one of the greatest projects I’ve been involved with. The industry is crying out for more women and people of colour, and I’ve been blown away at how eager to learn, talented, and dedicated our graduates are. 

I was brought on to teach the tour management aspect, but many of our sessions also covered the mental aspects of working in music – discrimination, relationships, emotional overload and so much more – and the graduate group has carried on being a place where people can speak freely about issues and ask for advice, which is something that’s often hard to find in this industry. 

I’ve hired three graduates already for various jobs and to cover me for gigs, and the feedback has been nothing but positive. The chance to meet, train and hire hungry, passionate and exceptional women has brought nothing but benefits to myself and so many of the people I work with – any production lucky enough to have a 3T graduate working for them is richer for it.


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As well as a career in Film, Television and PR spanning 35 years, Joan has also worked as a consultant in change management and in numerous ethical roles. She has extensive experience in media production, strategy, operations, facilities, finance, and people management. In addition to working at Carlton Television (ITV), Joan’s roles also include running a community Film & Television studio and stint at the UN.

Throughout her career, Joan has consistently worked in tandem (frequently in Trustee roles) with National and International not-for-profit organisations, predominately with children and young people. These include Children in Need, Vinspired, Leap, Stars Foundation, Global First Aid, Abene Karantaa and Academies of Inspiration.

Joan is a founding member of the Green Economics Institute and a practising psychotherapist.

Joanne Croxford
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Having cut her teeth within production at music management company, ie:music, Joanne has worked in the industry across wellness and diversity for multiple years. Coming into recovery from addiction 12 years ago, she also spent four years in frontline NHS mental health services with the aim to bring her learning back to the business that she knows and loves. She achieved this by working at industry lead charity, Music Support. As Production Coordinator she has recently worked on both the Team GB and ParalympicsGB Homecoming at Wembley Arena. Joanne is a committed volunteer for music charity, Girls Rock London, in an attempt to challenge and change the gender and cultural imbalances within the industry.
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I have built my career in Sales & Marketing leadership with some of the best known brands in Music, Audio, and Consumer Electronics. Having built and run teams in EMEA, APAC and Americas, I have a true global view. I currently serve as board director for the Music Industries Association (MIA) and sit on both the accessibility and business development strategic panels. I am also a startup mentor for the Central Research Laboratory accelerator program, an advisor for early stage businesses and a volunteer for the Cranfield Trust.

Currently I am the Commercial Director for British Consumer Audio pioneers KEF. Previously, I headed up the EMEA Retail marketing & sales division at Audio-Technica Europe, and before that served as VP Sales for music creation startup ROLI. During my tenure, I built go-to-market strategy and global launch into specialist channels and mainstream accounts like Apple and Amazon. I have been a regular panelist in talks around audio, innovation, technology and music; an advocate for women in tech; a 2018 “40 under 40” award winner, top 25 women in tech winner, multi-award winning product designer, graduate of Paul McCartney’s LIPA and Member of the Chartered Institute for Marketing (MCIM). I have credits from Rutgers Business School in accounting & finance, Bocconi School of Management in luxury brand management, and an Exec MBA from Warwick Business School London Campus.

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Keely is a well-established touring professional who has worked in the industry for over 20 years. During this time, she has worked across all aspects of production and tour accounting to create international award winning shows and productions at scale. Keely’s experience has seen her gain multiple invitations to act as guest lecturer at global Universities and with the Music Managers Forum (MMF).

Recently, Keely has been leading conversations around Diversity, Equity and Inclusion (DEI) backstage on industry panels and in interviews in an attempt to create active allyship and an inclusive environment for new industry professionals.

Genny Turay
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As a former graduate of the flagship 3T course, Genny can provide a genuine insight to prospective students and graduates about the course and beyond. Before music she worked as a welfare coordinator on music programmes and later Head of Support at a youth charity which equips her to be able to provide holistic pastoral support to new cohorts. She has always been an advocate for women and girls and diversity in industry.

She currently works at a major label and often supports across live music events nationally. Being a part of changing the face of the music industry is important to her and she hopes to bring a fun and lively energy to 3T.



  • AJ Sutherland
  • Nao
  • Plus private individuals
  • ICMP
  • Colour Sound Experiment
  • Ritz Rehearsal Studios
  • Ableton
  • Shure
  • Millennium Studios
  • VDC
  • Audio Technica
  • Triplex
  • Delta Live
  • D’Addario
  • TPi Magazine
  • Tokio Myers
  • Robe
  • Gig Rigs
  • Jägermeister
  • Freyja Lawson
  • AJ Sutherland
  • Nao
  • Mura Masa
  • Cosha
  • Fliss Jackson
  • Damaris Rex-Taylor
  • Whitney Boateng
  • Alexandra Ampofo
  • Sunny Jaspal
  • Trevor Williams
  • Harry Grove
  • Selena Dion
  • Kojo Samuel
  • Alex Ryan
  • Nick Mathius
  • Janelle Fraser
  • Alex Cerutti
  • Terence Hulkes
  • Sammi Goundry
  • Nick Cox
  • Toni Cardow
  • Charlotte Pearman
  • Sam Stubbings
  • Lizzy Farrall
  • Steve Muncaster
  • Ben Witherstone
  • Tori Lucion
  • Carl Griffin
  • Ben Jackson
  • Kwake Bass
  • Herman Kiafuca
  • Franki McDade
  • Hadyn Williams
  • Duncan Harrop
  • Frank Williams
  • Matt Eden
  • Amy Kerr
  • Miles Weaver
  • Josh Thomas
  • Jon Ricketts
  • Lucy Mackinnon
  • Eiran Simpson
  • Scott Barnett
  • Terence Hulkes
  • Franki McDade
  • Hadyn Williams
  • Carl Griffin
  • Ruth Sutherland
  • Tom Pullen (photos)


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